“Visual organization is the deliberate prioritization of meaning within a visual design. It’s the process of applying the principles behind perception–how we make sense of what we see- to illuminate relationships between content and actions. Through applications of visual contrast, designers can communicate the steps required to complete a task, the relationships between information, or the hierarchy between interface elements. Since the majority of people are only able to interact with a Web application through its presentation layer, visual organization is a key component for successful interface designs. It essentially tells people how to use things. Personality, on the other hand, tends to focus on why.”
Luke Wroblewski, Senior Principal Designer,Yahoo! Inc.